Prime’s 25 Year Anniversary Collection features a special collaboration with The Original Fred Perry Shirt. The design team at Fred Perry worked closely with Brad Prime to create a unique design that celebrated a 22 year relationship and spoke to both the Fred Perry and Prime customer.

The M3 was designed and worn by Fred himself in 1952, the Original Fred Perry Shirt in white is made in the ‘Fred Perry fit’ – a simple, streamlined silhouette with a focus on lightweight functionality. The M3 is the first chapter in the story and it’s pure Fred Perry.

The M3’s production is a real labour of love, with each polo knitted, dyed, cut, embroidered and hand-finished in Leicester, England for 70 years.