Discover the secrets of successful innovation with the Innovator's Playbook, a vital resource for anyone looking to drive growth through customer-centric strategies. This 240-page guide, published by John Wiley & Sons Australia in 2020, offers practical insights from Nathan Baird, a recognized Design Thinking expert with over 20 years of experience. Transform your approach to innovation by learning how to apply design thinking in a structured way. This essential playbook covers five proven stages of innovation: assembling the right team, understanding customer needs through empathy, refining insights, fostering creativity for fresh solutions, and experimenting with viable options to validate concepts. Whether you're an entrepreneur, part of a corporate team, or a leader aiming for innovation success, the Innovator's Playbook equips you with the tools to innovate effectively and turn ideas into reality. Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled. Condition: BRAND NEW. ISBN: 9780730383642.

Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.

Condition: BRAND NEW
ISBN: 9780730383642
Year: 2020
Publisher: John Wiley & Sons Australia
Pages: 240


Description:


Take a Design-led Approach to Innovation


Innovation drives growth in organisations and entire economies. Yet innovation is hard, risky and rarely successful. Most innovations and startups fail because of a lack of focus on the front end of the innovation process where customer needs are researched, insights are distilled, solutions are ideated, prototyped and tested and business models are shaped. But innovation doesn™t have to be this way.


In Innovator™s Playbook, author and leading Design Thinking expert Nathan Baird shares his 20 years of hands-on experience, tools and methods for developing a winning customer-centric approach to innovation.


This book will teach you how to apply the design thinking method to innovation and help you to innovate better with five practical and proven stages:


1. Build the right team for innovation.


2. Better understand your customer through empathy.


3. Distill and refine customer-centric needs and insights.


4. Unleash your team™s creativity to create fresh new ideas


to address customer needs.


5. Experiment and validate desirable, feasible and viable solutions.


Innovator™s Playbook helps entrepreneurs, corporate teams, startups and leaders across all levels to use design-led methodologies for start-to-finish innovation success.